What it manages- 2m“Any chance of an early check-in?”Waiting
- 14m“Two extra towels please”Bot
- 23m“When does the spa close?”Bot

An intelligence layer between your guests and your team. It understands what guests ask on WhatsApp and makes sure the right thing happens.

Wi-Fi, breakfast, checkout, towels. Your front desk answers them by phone, in person and on WhatsApp, while the guest at the counter waits.
Blue Butler takes the questions and requests that repeat. Your staff keep the moments that need a person.

Blue Butler takes the questions and requests that repeat. Your staff keep the moments that need a person.
One guest request, from the first message to the moment it is done. Your team only steps in when it matters.
“can we book 2 massages tmrw around 10?”
Swipe through a day at the hotel
I need extra towels.09:02 ✓✓
Of course. Housekeeping will bring two extra towels to room 118 in about ten minutes.
Is the pool open?10:15 ✓✓
Yes, the pool is open today from 07:00 to 21:00. Towels are at the pool bar.
My AC isn’t working.14:12 ✓✓
I’m sorry about that. Marco from maintenance is on his way and will be there in about fifteen minutes.
Can I check out at 2 PM?08:40 ✓✓
Your room is free tomorrow, so I’ve asked the front desk to approve a 14:00 checkout. I’ll confirm here shortly.
Where should I eat tonight?17:31 ✓✓
Our concierge recommends the trattoria by the river, ten minutes on foot. Shall I book a table for two?
I’d like to extend my stay.11:20 ✓✓
Good news. Your room is free on Sunday night at ₹8,500 including breakfast. Shall I add it?
Messages01 / 09
What it manages
What it managesComplaints, VIPs and anything sensitive go straight to a person, with the full conversation and a suggested next step.
Explore Escalated chats
What it manages
What it manages
What it manages
What it manages
What it manages
What it managesEvery guest message is a chance to sell, save time or win loyalty. Blue Butler handles each one in the moment, on WhatsApp, so nothing waits for a free hand at the front desk.
Upgrades, late checkouts, spa treatments and dinner bookings are offered at the moment a guest is most likely to say yes, using your prices and your rules.
Breakfast times, Wi-Fi, parking and directions are answered instantly. Requests go straight to the team that owns them, so nobody relays messages by phone.
Guests get a reply in seconds, in their own language, at 3 PM or 3 AM. They are kept updated until their request is done, without having to ask twice.
Frustration is noticed early in the conversation and passed to the right person with full context, so problems are solved while the guest is still in the hotel.

My flight is at 6 PM. Any chance of a later checkout?

My flight is at 6 PM. Any chance of a later checkout?
Blue ButlerYes. I can extend your checkout to 2 PM for ₹1,500. Shall I add it?
✓ Late checkout added to folioUpgrades, late checkouts, spa treatments and dinner bookings are offered at the moment a guest is most likely to say yes, using your prices and your rules.
Upload your fact sheet, policies and menus. Every reply is based on what you have approved, and your team can see the source.
Smoking is not permitted in rooms or on balconies. Quiet hours run from 22:00 to 07:00.
Pets: dogs up to 15 kg are welcome in garden-level rooms, for ₹1,500 per night. Please let us know at booking.
Late checkout until 14:00 is subject to availability and costs ₹2,000.
Can I bring my dog?
Yes, dogs up to 15 kg are welcome. They stay in our garden-level rooms, and the charge is ₹1,500 per night. Shall I note it on your booking?
Complaints, upset guests and special occasions go straight to a person, with the full conversation attached. Blue Butler never pretends to be human.

It’s our anniversary and the room isn’t what we booked. Honestly disappointed.
I’m very sorry. I’ve asked Sarah, our duty manager, to help you personally. She’ll message you in a moment.
Upset guest · anniversary · room type mismatch. Full conversation attached.
Tom Becker
Room 312 · Night 2 of 3 · English
Handed to you: second noise complaint this stay, guest frustrated. Suggested: offer a room move or late checkout.
Second night in a row the room next door is loud. Really disappointed.
Blue ButlerI’m very sorry. I’m bringing in Sara, our duty manager, who can sort this out properly. She’ll message you in a moment.
“Second night in a row the room next door is loud.”
Needs you“Is there an airport transfer?”
Answered by Butler“Can I get extra pillows?”
Answered by Butler“Thank you, the table is perfect.”
ResolvedRoom, request, priority and owner, on one board. Staff accept on their phone, and the guest is updated when the task is done.
2 towels, 1 bathrobe
Taxi to airport, 11:00
Club sandwich, 2 beers
Room type mismatch
AC not cooling
Late checkout 14:00
Room, request, priority and owner, on one board. Staff accept on their phone, and the guest is updated when the task is done.
Blue Butler reads live availability and rates from BluEarn, makes the offer in the chat, and writes the change straight back to the reservation. Nobody at the desk has to touch it.
Could we stay one more night?
Good news. Room 214 is free on Sunday at ₹8,500 with breakfast. Shall I extend your stay?
Yes please.
Done. You’re checking out Monday at 11:00.
Mr. Mehta · Room 214
Deluxe King · 2 adults
Changed by Blue Butler · 21:04
One platform for hotels in any country. It runs on WhatsApp, replies in your guest’s language and keeps your team in theirs.
Guests write in their own language. Your team reads it in yours.
Answers at 3am local time, wherever the hotel is.
No app for guests to download, in any country.
We walk through your property, your guests and how your team works today.
Send what you already have. Fact sheets, menus and policies become Blue Butler’s knowledge.
We agree who handles what, so every request reaches the right person.
Choose how it speaks, and when it should hand a guest to your team.
Your staff chat with it as guests would, and we adjust the replies together.
Your WhatsApp number goes live and Blue Butler starts answering guests.
A 45-minute call with your GM and front office.
Fact sheet, menus, policies and spa hours.
Towels to housekeeping, AC to maintenance, complaints to the duty manager.
Warm, formal or brief, and when to hand to a person.
Your team tries real questions and approves the answers.
Guests start messaging your hotel’s number.
Tell us about your property and we’ll set up a demo with your own hotel’s information.