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Hospitality, powered by AI

The AI workforce, for every industry.

An intelligence layer between your guests and your team. It understands what guests ask on WhatsApp and makes sure the right thing happens.

One message, start to finish

Broken at 14:12. Fixed by 14:31.

A hotel team member who has just resolved a request
Blue Butler · Room 214Hi, the AC in our room isn’t cooling.Blue ButlerSorry about that, Mr. Mehta. I’m getting maintenance to room 214 now.
Task #3108 · From WhatsAppAssignedRoom 214 · AC not coolingMMarco · MaintenanceHigh
✓RESOLVED AT 14:3119 minutes.
No calls to the front desk.
The problem

The same questions, all day, every day.

Wi-Fi, breakfast, checkout, towels. Your front desk answers them by phone, in person and on WhatsApp, while the guest at the counter waits.

  • Wi-Fi password?
  • Breakfast time?
  • Late checkout?
  • Extra towels
  • Parking?
  • Airport cab

AI handles the repetitive. Your team handles the human.

Blue Butler takes the questions and requests that repeat. Your staff keep the moments that need a person.

Meet Blue Butler

One guest request, from the first message to the moment it is done. Your team only steps in when it matters.

Guest · Room 21421:02

“can we book 2 massages tmrw around 10?”

What it handles

One conversation, every department.

Swipe through a day at the hotel

  • Front desk · 08:15

    Could I check out at 1pm tomorrow?

    Checked
    Room free tomorrow
    Sent to
    Front desk · approval
    Result
    Approved, guest confirmed
  • Housekeeping · 09:02

    Two more towels and a bathrobe, please.

    Task
    2 towels, 1 robe · Rm 118
    Assigned
    Maria, on shift
    Result
    Delivered in 9 min
  • Maintenance · 14:12

    The AC in our room isn’t cooling.

    Task
    AC · Rm 214 · High
    Assigned
    Marco, on shift
    Result
    Fixed, guest notified
  • Restaurant · 17:31

    A table for two tonight, around eight?

    Booked
    20:00 · 2 guests
    Note
    Gluten-free, to kitchen
    Result
    Confirmed to guest
  • Room service · 20:10

    Club sandwich and two beers, please.

    Order
    Sent to kitchen
    Charged
    ₹1,800 to room 502
    Result
    Delivered in 25 min
  • Concierge · 17:45

    Where should we go for a sunset walk?

    Source
    Your concierge guide
    Shared
    Lakeside route · 25 min
    Result
    No staff needed
What happens when a guest messages

Blue Butler in action.

Blue ButlerRoom 118 · online

I need extra towels.09:02 ✓✓

Of course. Housekeeping will bring two extra towels to room 118 in about ten minutes.

2 extra towelsHousekeeping
Guest
Mr. Mehta
Request
2 towels
Department
Housekeeping
Priority
Normal
  1. Request created
  2. Assigned to Maria
  3. Delivered
  4. Guest notified
Blue ButlerRoom 204 · online

Is the pool open?10:15 ✓✓

Yes, the pool is open today from 07:00 to 21:00. Towels are at the pool bar.

Pool hoursInformation
Intent
Question
Source
Amenities · Pool
Department
None needed
Confidence
High
  1. Question understood
  2. Answer found
  3. Replied
  4. No staff needed
Blue ButlerRoom 214 · online

My AC isn’t working.14:12 ✓✓

I’m sorry about that. Marco from maintenance is on his way and will be there in about fifteen minutes.

AC not coolingMaintenance
Guest
Mr. Haddad
Issue
AC not cooling
Department
Maintenance
Priority
High
  1. Issue logged
  2. Assigned to Marco
  3. Fixed
  4. Guest notified
Blue ButlerRoom 307 · online

Can I check out at 2 PM?08:40 ✓✓

Your room is free tomorrow, so I’ve asked the front desk to approve a 14:00 checkout. I’ll confirm here shortly.

Late checkout 14:00Approval
Guest
Ms. Lindqvist
Checked
Room free · PMS
Department
Front desk
Charge
₹2,000
  1. Availability checked
  2. Sent for approval
  3. Approved by Elena
  4. Guest confirmed
Blue ButlerRoom 412 · online

Where should I eat tonight?17:31 ✓✓

Our concierge recommends the trattoria by the river, ten minutes on foot. Shall I book a table for two?

Dinner tonightConcierge
Intent
Recommendation
Source
Concierge guide
Offer
Table booking
Department
Concierge
  1. Preferences read
  2. Guide checked
  3. Suggestion sent
  4. Booking offered
Blue ButlerRoom 502 · online

I’d like to extend my stay.11:20 ✓✓

Good news. Your room is free on Sunday night at ₹8,500 including breakfast. Shall I add it?

+1 nightBluEarn
Guest
Mr. Brandt
Checked
Availability · BluEarn
Rate
₹8,500 incl. breakfast
Department
Front desk
  1. Availability checked
  2. Offer sent
  3. Guest accepted
  4. Folio updated
What it manages

Nine modules. One place to run guest service.

Messages01 / 09

  • 01

    Messages

    Every WhatsApp conversation, answered.

    WhatsApp conversationsLive
    • 2m“Any chance of an early check-in?”Waiting
    • 14m“Two extra towels please”Bot
    • 23m“When does the spa close?”Bot
    Explore Messages
  • 02

    Escalated chats

    Complaints, VIPs and anything sensitive go straight to a person, with the full conversation and a suggested next step.

    Needs your teamLive
    • MLEarly check-in · Room 412Waiting
    • TBNoise complaint · Room 312Escalated
    • JOSuite 9 · agent repliedAgent
    Explore Escalated chats
  • 03

    Guests

    Every guest, their stay and language.

    In houseLive
    • MLMara Lindqvist · Room 412Arriving
    • SMSofia Marchetti · Room 207In-house
    • HFHartmann family · Room 118Checked out
    Explore Guests
  • 04

    Service requests

    Each request becomes a task with an owner.

    Open requestsLive
    • 207Extra towels · HousekeepingMed
    • S9Airport transfer 18:00 · ConciergeHigh
    • 118Late checkout · Front deskLow
    Explore Service requests
  • 05

    Bookings

    Reservations synced from BluEarn.

    Arrivals todayLive
    • 12:00Mara Lindqvist · Room 412Early check-in
    • 14:30Noah Bergström · Room 220Confirmed
    • 15:00The Ferraro party · Suite 9VIP
    Explore Bookings
  • 06

    Rooms

    Live status for housekeeping and front desk.

    Room statusLive
    • 412Deluxe KingReady
    • 220TwinCleaning
    • 118StandardChecked out
    Explore Rooms
  • 07

    Services

    Dining, cab booking, surprise planning and more.

    ServicesLive
    • In-Room Dining · Food & BeverageEnabled
    • Cab Booking · TransportEnabled
    • Change Check-out · Front DeskDisabled
    Explore Services
  • 08

    Restaurant

    Tables, menus and in-room dining.

    TonightLive
    • 19:30Table for 2 · The TerraceBooked
    • 20:00Table for 4 · gluten-freeBooked
    • 20:10Room service · Room 502Delivered
    Explore Restaurant
  • 09

    Team and settings

    Who handles what, your tone and your rules.

    Automation this weekLive
    • 64%Bot auto-resolvedBot
    • 28%Agent handledAgent
    • 8%Escalated to staffEscalated
    Explore Team and settings
Why hotels choose Blue Butler

More revenue, lighter shifts, happier guests.

A guest paying for an upgrade on her phone

My flight is at 6 PM. Any chance of a later checkout?

Blue ButlerYes. I can extend your checkout to 2 PM for ₹1,500. Shall I add it?

✓ Late checkout added to folio

Turn requests into revenue

Upgrades, late checkouts, spa treatments and dinner bookings are offered at the moment a guest is most likely to say yes, using your prices and your rules.

  • Offers timed to the guest’s plans, not sent in bulk
  • Charges posted to the room folio automatically
  • You decide what can be offered and when
Your knowledge

It answers from your hotel’s rules, not the internet’s.

Upload your fact sheet, policies and menus. Every reply is based on what you have approved, and your team can see the source.

House policies.pdfp. 4

Smoking is not permitted in rooms or on balconies. Quiet hours run from 22:00 to 07:00.

Pets: dogs up to 15 kg are welcome in garden-level rooms, for ₹1,500 per night. Please let us know at booking.

Late checkout until 14:00 is subject to availability and costs ₹2,000.

Can I bring my dog?

Yes, dogs up to 15 kg are welcome. They stay in our garden-level rooms, and the charge is ₹1,500 per night. Shall I note it on your booking?

  • Source · House policies p. 4
Human handoff

It knows when to step aside.

Complaints, upset guests and special occasions go straight to a person, with the full conversation attached. Blue Butler never pretends to be human.

A hotel butler adjusting his glove

It’s our anniversary and the room isn’t what we booked. Honestly disappointed.

I’m very sorry. I’ve asked Sarah, our duty manager, to help you personally. She’ll message you in a moment.

Handed to Sarah · Duty managerRoom 418

Upset guest · anniversary · room type mismatch. Full conversation attached.

Your team’s inbox

Every conversation in one place, sorted by who needs you.

  • Tom BeckerRoom 312 · Night 2 of 3 · English23:52

    “Second night in a row the room next door is loud.”

    Needs you
  • Aiko TanakaRoom 602 · Night 1 of 5 · Japanese22:40

    “Is there an airport transfer?”

    Answered by Butler
  • R. MehtaRoom 118 · Night 3 of 4 · Hindi21:15

    “Can I get extra pillows?”

    Answered by Butler
  • Sofia MarchettiRoom 207 · Night 1 of 2 · Italian20:02

    “Thank you, the table is perfect.”

    Resolved
For your team

Every request arrives as a clear task.

Room, request, priority and owner, on one board. Staff accept on their phone, and the guest is updated when the task is done.

  • Room214AC not coolingMarco · MaintenanceHigh
  • Room1182 towels, 1 robeMaria · HousekeepingAccepted
  • Room307Late checkout 14:00Elena · Front deskApproval
Integration

The guest asks. The booking changes.

Blue Butler reads live availability and rates from BluEarn, makes the offer in the chat, and writes the change straight back to the reservation. Nobody at the desk has to touch it.

BlueButlerLive syncBluEarn
Blue ButlerRoom 214 · online

Could we stay one more night?

Good news. Room 214 is free on Sunday at ₹8,500 with breakfast. Shall I extend your stay?

Yes please.

Done. You’re checking out Monday at 11:00.

Reservation

Mr. Mehta · Room 214

Deluxe King · 2 adults

Updated
Checkout
Sun 15Mon 16, 11:00
Nights
34
Folio
+ ₹8,500

Changed by Blue Butler · 21:04

Explore BluEarn
Everywhere

Wherever your hotel is, Blue Butler works.

One platform for hotels in any country. It runs on WhatsApp, replies in your guest’s language and keeps your team in theirs.

  • Every language

    Guests write in their own language. Your team reads it in yours.

  • Any time zone

    Answers at 3am local time, wherever the hotel is.

  • WhatsApp, worldwide

    No app for guests to download, in any country.

Going live

Six steps from first call to first guest.

  1. Kick-off call

    A 45-minute call with your GM and front office.

  2. Upload your knowledge

    Fact sheet, menus, policies and spa hours.

  3. Set the routing

    Towels to housekeeping, AC to maintenance, complaints to the duty manager.

  4. Choose your tone

    Warm, formal or brief, and when to hand to a person.

  5. Staff test chat

    Your team tries real questions and approves the answers.

  6. Go live on WhatsApp

    Guests start messaging your hotel’s number.

Contact

Let’s talk about your guests.

Tell us about your property and we’ll set up a demo with your own hotel’s information.

Send us a messageTell us about your property and what you’d like to see.Replies within 1 business day
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We reply within one business day.

Prefer a direct approach?

Mon–Fri · 10 AM – 6 PM IST
Phone+91 99886 68113Emailinfo@bluebutler.ai
HoursMonday to Friday, 10 AM – 6 PM IST
Visit our officeATS Bouquet, Sector 132, Noida